visual organization

not directing the audience through a design is misdirecting them
eye movement:

• eye moves left to right top to bottom 
• controlling eye movement within a composition is a matter of directing
•  the natural scanning tendency of the viewers eye the eye tends to gravitate towards areas of complexity 
• first light areas of the composition will attract the eye diagonal lines or edges will guide movement

 optical center:

• the spot where the human eye tends to enter the page.optical center is slightly above mathematical center and just to the left. it takes a compelling element to pul your eyes away from the spot light

z pattern:

• our visual pattern makes a sweep of the page generally in the shape of a "z" 
• effective page design maps a viewers route through the information. the designers objective is to lead the viewer eye to the important elements or information 

fonts:

• no more then two front total in one composition 
• fonts complement each other 
• avoid all upper case 
• choose the right front 
• dont over use fancy or complicated fonts 
• www.typography.com/email/2010-03/idex.htm

visual hierarchy-will establish focal point based on their importance a critical part of design process is to establish an order of elements a visual structure 

  the grid-way of organizing content on a page using any combination of margins guide lines rows and column
instituted by modernism can assist the audience by breaking info into manageable chunks and establishing relationships between text and images
design grid consists of a distinct set of alignment based relationship that act as guides for distributing elements across format
every design is different therefore every design will require a different grid structure one that addresses he elements within the design
a grid is used to clarify the message being communicated and to unify the elements

Cuneiform and the Sumerians 3,000 BC

The Sumerians were one of the earliest types of this kind of civilization? What does that mean?
nomadic civilization they migrated to sumer now know as southern iraq
Why is the region of Sumer considered the Cradle of Civilization?
where cuneiform was created the world first written language
What could the Sumerians practice year round because of the regions climate?

agriculture 
Post an example of early Cuneiform (Sumerian pictograph).

Why was Cuneiform created?
to help keep track of these business transactions
What medium was used to "write" Cuneiform? Explain the process of preparing and writing on this surface?
clay they would wet the clay form it into flat surface use wedge shaped stylus made from reeds to make impressions into the clay surface lay clay tablets in the sun allowing them to dry and harden  What did Cuneiform begin as a series of?

pictographs 
Post an example of evolved Cuneiform (wedge-shaped).

After it evolved over time, what shape did the characters of Cuneiform evolve into?

wedge shaped language 
Post an example of Akkadian Cuneiform.

After the Akkadians conquered, what happened to the Sumerian culture and written language?
they adopted it
What is a pictograph?
a pictorial or visual representation of an object
Why did the creation of Cuneiform allow the Sumerians to become a sophisticated culture?
it gave them a new form of communication 

Cave Paintings 35,000 years ago

What are cave paintings?
beautiful detailed and colorful representations found on the inside of cave walls and ceilings
Name several common themes found in cave paintings?
large animals such as bison horses deer tracing of human hands and abstract patterns
How were these paintings created (tools, pigments)?
paints were made from mixing water,plant juice,animal blood,sail,charcoal and hematite a form of iron oxide. brushes were made putting together sticks,small stones,leaves and animal hair.
What is the most famous cave painting site? When was it discovered and by whom?Post an example of cave painting(s) from this cave.

























Why did this cave have to be closed? What was done to satisfy public curiosity?
because the paintings were being damaged by the carbon dioxide emitted from the tourist. to satisfy the public interest the french government created lascaux 2


Post an example of cave painting(s) from Altamira cave.
In Altamira cave, why do most of the paintings have a red hue?
because of the red clay in the soil
Who discovered this site? How old are the paintings confirmed to be?
Marceline Sanz De Sautuola and his daughter Maria made 19000 years ago
What is the oldest known cave painting site? When was it discovered and by whom?Post an example of cave painting(s) from this cave.






















What was different about the painting techniques at this site?
walls were scrapped clear of debris and a 3D effect was created by etching around the edges
What is "speleology"?
mans first attempt to communicate with image and symbol
What three reasons do archeologists and historians believe prehistoric man created cave paintings?
1. to tell a story or recount and event that already happened
2. as an instructional visual aids to help teach about hunting techniques 
3. created for magical or religious reasons that if an image of a desired event were painted it might come true 

A13 research and inspiration

research 
exquisite corpse- is a method by which a collection of words or images is collectively assembled-wikipedia 
 came from a game called consequencesin which players write in turn on a sheet of paper, fold it to conceal part of the writing, and then pass it to the next player for a further contribution
made from surrealist-looking at things that aren't really real  
brainstorm 

the creative process

why do we need a process?-

1. improve consistency   
2. ability to plan and time your work 
3. raise the quality of your work 
4. communicate more affectively and in a professional manner 

steps-

1. research-research the client and competition go online look in magazines listen to music pay attention to the world around you.. whatever you need to be inspirited 
2. brainstorm/inspiration-striving to be unique and innovative while still following the current trends, ensures a fresh and creative approach;come up with adjectives  that will describe the design  

• what kind of message am i trying to communicate? 
• who is my audience? 
• what kind of color and or style will work for this audience

      3. sketch-sketch to get your thoughts out and to work through idea
     
      4.  execute- implement your ideas. combine type and imagery,into a well developed composition. utilize design principles and visual organization guidelines to help. try technique,explore possible options,and analyze the outcome. if you get stuck walk away and clear your head.
      5. critique and revise- take a step away and loo at your design with an objective eye. make sure the design effectively conveys the message to the intended audience. if it doesn't work go back and tweak the composition until it does!ask for others opinions will help the process.    

photo composition

snapshot-is a quick shot,often spontaneous,taken to record a moment in time 




photograph- an image taken with care and thought 


rules of composition
rule of thirds-imaginry line drawn dividing the frame of your composition into thirds both horizontally and vertically 
place your subject where these lines intersect
place horizon line at the top or bottom 
fill up your entire frame with the subject for a close up image 
leading lines- use the lines created within the foreground or background of the composition to lead the views eye through the photo 
lines can draw attention to one or more intended subject or a single focal point
point of view- change the way your subject is perceived by changing the camera position  
if you want the subject to seem very tall,compose the shot so that camera is looking upward 
visa versa 
simplicity-keep your background simple and clear of clutter 
the mood and the effectiveness of a photo can be altered by what is in the background 
a chaotic composition will cause the viewer to look away

week 16

Answer the following questions in your own words...
How many points are in an inch?  72 How many points are in a pica? 12 

Of the seven classifications, which classification(s) would best work as body type? Why?
the first one the fourth and the fifth and the last one  because they are the most readable 
Identify the lowercase characters that have ascenders?
b,d,f,h,k,l,t,
Identify the lowercase characters that have descenders?
g,j,p,q,y

Classify the following typefaces and briefly explain why you believe it should be classified that way:
old style script 
detractive 
sans serifoldstyle