target audience- is a specific group of people within the target market at which the marketing message is aimed
message- a communication containing some information
work ethic- set of values based on hard work and diligence
employability skills- Self-management,teamworking, and problem solving
20/20 Rule -look 20 feet away for 20 seconds
Right-To-Know Laws-The law requires that your employer make you aware of the hazards and provide you with the information you need to work safely.
icon-a sign or representation that stands for its object
vector-based graphics- is the use of geometrical primitives such as points, lines, curves, and shapes or polygon, which are all based on mathematical equations, to represent images in computer graphics.
specs/specifications of a project-
dialog box (within an application) - a secondary window that allows users to perform a command, asks users a question, or provides users with information or progress feedback.
palette (within an application)-
finite set of colors for the management of digital images that is, a color palette, or a small on-screen graphical element for choosing from a limited set of choices, not necessarily colors such as a tools palette.
guidelines-
extensions- contextual menu-pop-up menus that contain different items depending on the circumstances in which they appear
contextual menu-pop-up menus that contain different items depending on the
circumstances in which they appear
clipping mask- is an object whose shape masks other artwork so that only areas that lie within the shape are visible
hue-a gradation or variety of a color
primary colors-red, yellow, or blue, that in mixture yields other colors.
secondary colors-color, as orange, green, or violet, produced by mixing two primary colors.
tertiary colors-produced by mixing two secondary colors
neutral colors-A color scheme that includes only colors not found on the color wheel, called neutrals, such as beige, brown, gray, black and white.
continuous tone-image is one where each color at any point in the image is reproduced as a single tone
image-mental representation; idea; conception
resolution- mental state or quality of being resolved
file size-measures the size of a computer file
flush left- everything is alined to the left
flush right- everything is flush to the right
centered- centers the line the words and place everything else
justified- everything is lined to make it a box line left and right gives a modern feel
small caps- capital letters aline at a wast line capital letters are smaller then normal
lining- everything is uniform everything is alined top to bottom
non lining- have ascenders and descends
leading- the space in between lines of type
margins- white lines on the side of the text
kerning-allows you to adjust the space in-between individual characters
tracking- allows you to adjust the space in between character paragraphs,sentences etc.
concept- an idea something formed in ones mind
final product- end results
thumbnail- quick sketch to get your thoughts out of your head and onto paper
initial cap- larger decorative capital letter at the begging of text / paragraph
